Pinterest for Business and why professional photos are important
What is Pinterest? Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events, bookmark items they wish to purchase and recipes –Wikipedia.
With so many other brands and businesses in competition for a customer, having great photos and content on Pinterest can set you apart. Many businesses share content on Pinterest that they don’t share elsewhere.
Pinterest forces you to think visually about your business and create a visual archive on the website. Content and SEO go hand in hand regardless of the platform, and Pinterest is no exception. By using images from your website on Pinterest you can drive traffic to your business.
But your images need to be eye catching and inviting. This is where a professional photographer becomes an essential asset to your business.
When you hire a professional photographer, you are not just hiring a person with a more expensive camera than your one. You are hiring someone who has the technical skill to make your product look amazing, creating an image that everyone will notice. You are hiring someone who can take your vision and mold it into something eye catching, truthful, and new.
In addition, the finishing process allows your photographer to enhance the photos, ensuring that they bring out the absolute best in the subject. The most clicked on images on Pinterest are the long, skinny ones. They drive traffic because you need to click on the image to see the whole picture. A great product photographer will create images which invite the consumer in.
Telling your brands story through images is a great way of sharing your business story with your Pinterest followers. You don’t need to just use images of your products either, create boards with staff headshots and profiles, your business premises, your web pages and corporate events.
When setting up Pinterest for your business a good rule is have 20-30% your boards relate specifically to your brand and even have the business name as part of the board name. Curate boards that share information of interest to your target audience and boards that are about your business.
Product photography is a valuable part of selling and promoting your products and business online.
Browse through BradKay Photographix website, look at the assortment of photographs we have in various venues. Notice the professional quality of the photos, but also at how the moments have been captured with an artist’s eye. BradKay Photographix is the leading expert in product photography Gold Coast.